Tenter Latvija, SIA (registration number 40203257311, hereinafter – “Tenter”, “we”, “our”) respects your privacy and undertakes to protect your personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation or GDPR) and regulatory acts of the Republic of Latvia in the field of data protection.

This privacy policy applies to personal data collected in connection with the website tenter.lv, contact forms placed on it, Meta Ads (Facebook/Instagram) lead forms, and other digital channels managed by Tenter.

Depending on how you interact with our website, we may collect the following data categories:

Contact Information

Collected when filling out the contact form on tenter.lv or a Meta Ads lead form:

• Name, Surname
• Email Address
• Phone Number
• Company Name (in B2B inquiries)
• Project Description and Report Content

Technical and Navigation Data

Collected automatically when visiting tenter.lv:

• IP Address
• Browser Type, Version, and Language Settings
• Device Type (desktop, tablet, mobile phone)
• Operating System
• Pages Visited and Time Spent on Each
• Click Heatmaps and Session Recordings (Microsoft Clarity)
• Indication of where you came from on the site (referrer URL)
• UTM Parameters (campaign source, medium, name)

Advertising and Conversion Data

Collected when interacting with ads or visiting the site from an ad link:

• Data on interaction with Meta (Facebook/Instagram) and Google ads
• Conversion events: contact form submission, click on phone number, click on email
• Enhanced Conversions (Google Enhanced Conversions): when you submit a contact form, your email address, phone number, and name are converted directly in your browser into an irreversible hash code (SHA-256). The hash code is a string of letters and numbers from which the original email address or phone number can no longer be recovered. Google only receives data converted in this way and compares it with its records to determine after which ad click you submitted your request. We do not transfer this data to advertising platforms in an unconverted format. Hashing does not make the data anonymous: it remains personal data because Google is able to link it to a specific user account.
• Google Analytics 4 session and event data – pseudonymised, i.e., linked to a cookie identifier rather than your name. Since enhanced conversions operate simultaneously, this data can be linked to your contact details, and we therefore do not consider it anonymous.
• Meta Pixel data on page visits and conversions
• Meta Conversions API (events from our CRM system): when our sales representative qualifies your inquiry in the CRM system or when a deal advances to the next stage, the system automatically sends a corresponding event to Meta's server. The event name reflects the inquiry quality rating (“Hot”, “Warm”) or the deal stage (“Verified”, “Offer Accepted”). We send hashed email address and phone number, city, country, Meta lead form ID (lead ID), ad click IDs (fbc, fbp), and event value in EUR: for quality events, this is a predefined fixed value, while for a closed deal event, it is the deal amount from the CRM system. To the Meta platform, we do not transfer the text of your inquiry, project description, correspondence, or sales representative comments.
• Google Ads conversion tracking data
• Ad click identifiers: gclid and gbraid (Google), fbc and fbp (Meta) – unique codes that enter the page URL or a cookie when you click on our advertisement. We store them in your browser cookie and, if you submit an inquiry, also attach them to the inquiry record in our CRM system. If you withdraw consent, we no longer use these identifiers to transmit data to advertising platforms.

The Tenter website tenter.lv uses cookies – small text files stored on your device. They allow ensuring website operation, analysing visitor behaviour, and displaying personalised advertisements.

You can manage cookies using your browser settings (under “Privacy and Security”). Disabling certain cookies may affect the availability of specific website features.

We will not transfer your personal data to third parties without a legal basis or your consent. Data processors acting on our behalf in accordance with GDPR:

• Google LLC (USA) – Google Analytics 4, Google Ads, Google Tag Manager, Enhanced Conversions. Receives hashed email address, phone number, and name, as well as ad click identifiers (gclid, gbraid). Transfer to the US pursuant to EU-US DPF and Standard Contractual Clauses.
• Meta Platforms, Inc. (USA) – Facebook Ads Manager, Meta Pixel, Instagram, Conversions API. Receives hashed email address and phone number, city, country, Meta lead form identifier (lead ID), ad click identifiers (fbc, fbp), and conversion event value. Transfer pursuant to Standard Contractual Clauses and EU-US DPF.
• Microsoft Corporation (USA) - Microsoft Clarity (analysis of anonymized UX sessions). Transfer with standard contractual clauses.
• Activepieces - Automatic sending of contact requests to CRM from Meta lead forms. Acts as an intermediary - stores data only temporarily.
• Zapier, Inc. (USA) - Alternative automation tool, used during transition. Transfer with standard contractual clauses.
• Odoo Community – CRM system for customer inquiry management. Data is stored in an environment managed by Tenter.

For advertising measurement and audience building, Meta and Google are not considered our processors within the meaning of GDPR Article 28: they also use the received data for their own purposes, including training advertising algorithms, and are therefore joint controllers in this regard (GDPR Article 26). Mutual relations are governed by the Meta Controller Addendum and Google Ads Data Processing Terms.

We store personal data only for as long as necessary for the specific processing purpose:

• Contact requests, email correspondence - 3 years from the date of the last communication
• CRM records (B2B clients and partners) – 5 years (in accordance with the Law “On Accounting”)
• Google Analytics 4 user and event data – stored for 14 months
• Ad click identifiers in the browser cookie (gclid, gbraid, fbc, fbp) – stored for up to 365 days from the click
• Ad click identifiers and conversion data in the CRM record – stored together with the inquiry record for 5 years
• Events we have sent to Meta and Google – their retention period is determined by the platform itself in its terms, and we cannot influence it
• Microsoft Clarity session recordings - 30 days (Clarity default)
• Cookies - 0 days (session cookies) to 2 years
• CRM lead form data (Meta Ads) - Transferred to Odoo CRM; original Meta record - 90 days

According to GDPR, you have the following rights:

We employ appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction:

• SSL/TLS encryption for all communication between your browser and tenter.lv
• Access control – personal data is processed only by authorized persons
• Regular review of security configurations for third-party tools (CRM, automation)
• Records of processing activities in accordance with GDPR Article 30

If a personal data breach occurs that poses a risk to your rights, we will notify the Data State Inspectorate within 72 hours and – if the risk is high – also you personally.

Tenter services are intended for adults and businesses in the construction industry. We do not knowingly collect personal data from individuals under 16 years of age. If we become aware that we have inadvertently received personal data of a child, we immediately delete it. Please contact: info@tenter.lv.

The tenter.lv website may contain links to other websites. This Privacy Policy applies only to content managed by Tenter. We recommend reviewing the privacy policy of each third party visited, as Tenter is not responsible for their data processing practices.

We reserve the right to update this privacy policy from time to time. The updated version will be published tenter.lv/privatuma-politika/ with an indication of the latest update date. In case of significant changes, we will indicate this at the beginning of the document.

If you have questions about this privacy policy or the processing of your personal data: